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The detailed step-by-step directions make it ideal for use by students who are conducting their first research project. |
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The large number of examples throughout the text makes the steps in conducting a survey clear and easy to follow. |
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Covers only methods that are realistic for use by students who are conducting a survey within a single semester. |
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For data analysis, the emphasis is on the use of basic statistics, with the computation of a small number of descriptive statistics illustrated. Easy-to-calculate margins of error are also illustrated. |
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The first-hand experience of conducting a survey as a term project helps students understand both the contributions and limitations of survey research methods. |
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Successfully conducting a term-project survey can give students the confidence to work on more elaborate studies in the future, such as research for a master's degree project. |
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“Thank you for the copy of Conducting a Survey. This book is a real bell ringer and blessing for master’s and doctoral level graduate students interested in survey research. I have wanted such a book for 30 years, and here it is. It is a great companion to the current and new editions of Writing Literature Reviews and Preparing Literature Reviews.”
— G. Kent Stewart, Kansas State University
“Great methods guide. Good as a supplement for statistics, methods, or any content- or research-based course relying on or emphasizing survey data.”
— Randy H. Simonson, College of Southern Idaho
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